Case Study

Capital that moves at the speed of the produce industry.

PH Distribution found a unique financial partnership in Silo–one that could fund their opportunities as fast as the produce industry presented them.

Harry Weisman examining a pepper
It’s not always about being able to access more capital, but being able to access it faster. Silo’s solutions enable us to control our cash flow.

Harry Weisman

President, Co-Founder at PH Distribution

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PH Distribution

As a new produce distributor to the Miami produce wholesale distribution space, PH Distribution (PHD) is building a solid brand as energetic, relationship-driven, and creative as its founders, Pedro and Harry. As they work to forge lasting new supplier relationships and expand the ‘individually quick-frozen’ (IQF) portion of their business, PHD is excited to revamp and refine a historically antiquated space by conducting business with three values in mind–transparency, ownership, and collaboration–ultimately delivering a higher level of performance that is as refreshing as the products they deliver.


Miami, Florida

Team Size


Their Goals

In addition to steady growth, PHD looks to expand beyond consumer driven spaces of the market and eventually master their very own innovative vertical within the food supply chain.

Special ingredient to share

Cauliflower rice is perfect in stir fries, burrito bowls, fried rice, and more.

1 medium head of cauliflower

For seasoned cauliflower rice:
1 teaspoon olive oil
1/2 cup chopped scallions
juice of 1/2 lime
sea salt and freshly ground black pepper


  1. Make sure your cauliflower is fully dry. Chop the cauliflower into large pieces. You can include the cores, but discard the leaves or save for another use. Place the cauliflower pieces in a food processor and pulse until it has the texture of rice. Work in batches if necessary and don’t over process or it will get mushy. Use in any recipe that calls specifically for riced cauliflower. Continue following that recipe’s instructions.
  2. If you plan to serve your cauliflower as a side dish or use it in place of regular rice, I recommend lightly cooking it and seasoning it to take off the raw bite. In a large skillet, heat 1 teaspoon of olive oil over medium heat. Add the scallions and cauliflower and sauté until heated through, about 3 to 5 minutes. Season with salt, pepper, and a squeeze of lime juice to help remove any bitterness from the raw cauliflower.

A challenging road filled with financial blockers

The Challenge

In the face of intense competition, PH Distribution, a new distributor to Miami’s produce wholesale distribution space, knew that gaining traction with strategic suppliers would require fluid access to working capital. When exploring various financing options, they found that traditional lending institutes could not offer an experience that worked for them. Rigid and slow underwriting processes repeatedly kept them from securing the funds necessary to meet their time-sensitive demands of each opportunity, ultimately impacting their ability to compete and reach their growth goals. Confident in the value they could bring to the Miami market, they decided to search for a unique financial partner that could meet their business needs and move at the speed of the Produce industry.

The Solution

Through Silo’s capital program, PH Distribution achieved the business growth they had hoped for. With quick access to capital they were able to secure and grow two new supplier relationships that helped them capitalize on market trends yielding an estimated growth of 200% within 13 months. Additionally, Silo’s personalized approach to lending, gave the PHD team the additional confidence that there was no challenge they couldn't face. As they continue to expand their operations and build a formidable presence in the Miami market, Silo continues to be their preferred financial partner.

The produce supply chain is notoriously unpredictable. Growing businesses require financial solutions which are tailored to the unique challenges of this industry and our business. Silo provides both.

The Results

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Secured 2 new suppliers and 2 new commodities

In addition to leveraging Instant Pay fill seasonal cash flow gaps across their business, PHD leveraged Silo Capital to secure 2 new suppliers and 2 new commodities that enhanced and created net new lucrative IQF programs.

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Increased Volume by 200%

Through their expansion and the creation of their new IQF program, PHD was able to support the infrastructure to move more product than ever before. In 13 months, they were able to increase the volume of the products they moved by 200%.

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Doubled Revenue in 13 months

Revenues exploded as new strategic supplier relationships took shape. Within 13 months, PHD saw record sales across their business.

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