Case Study

Frutto Foods partners with Silo.

Frutto Foods builds a strong business foundation to support their explosive growth.

Johnny Najar proflie picture
Trust Silo. In my opinion, it’s the best financing option in the industry today. No matter the challenge, Silo worked with us to find a solution every time.

Johnny Najar

Founder and CEO at Frutto Foods

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Frutto Foods

Frutto Foods has quickly developed a reputation for being a service oriented team that focuses on delivering a spectrum of fresh fruits and vegetables with a ‘whatever it takes’ attitude. As they continue to broker strong relationships with suppliers and meet the continued demands of their customers they are intentional about building and maintaining an efficient and connected business experience with the help of Silo’s modern technology and access to working capital.


Miami, Florida

Team Size


Their Goals

As Frutto Foods continues to expand their business operations, they are focused on building a strong, dynamic produce company grounded in integrity, trust, and true partnership.

Special ingredient to share

An Ode to Old friends: Tomato on the Vine & European Cucumbers

A Greek Summer Salad:
2 tsp of olive oil
Pinch of salt & pepper
One cup of chopped tomatoes
Half cup of quartered cucumbers
Three handfuls of fresh spinach
2 tbsp of feta cheese
Quarter cup of halved black olives

Built on Integrity, Frutto Foods Gets The Fuel It Needs to Explode

The Challenge

A produce industry veteran, Johnny, founder and CEO of Frutto Foods, had his eyes set on building a strong, dynamic produce company grounded in the integrity he felt was too often lacking in the industry. His former years spent in successful partnership with many produce powerhouses gave Frutto Food the early success they needed to ramp quickly. Three weeks in, the Frutto Team was off to a great start. They had a solid roster of customers, a steady flow of sales, and a demand that kept growing. It appeared that Johnny’s new business, built on integrity, was on to something special. However, the stability that Frutto Food needed for longevity had yet to be achieved. Cash flow gaps, created by delayed customer payments, and the operational growing pains that disconnected systems embellish put their growth goals and ultimate success at risk.

Johnny knew that in order for Frutto Foods to continue building the infrastructure needed to support their growing business they would require a combination of technology and financing to successfully navigate this phase of their growth.

Traditional banks offered him a fraction of the start-up capital he needed to succeed, while his young, driven team were disenchanted by the clunky, expensive technology solutions that seemed to fill the market. As Johnny began his search for modern technology systems and alternative financing solutions, he found a unique combination in Silo.

The Solution

Silo, a values-based perishables fintech company, proved to be the comprehensive solution that Frutto needed. Within roughly two weeks the Frutto Foods Team deployed a combination of Silo’s Instant Pay and Inventory Management solutions across their operations, bridging data flow gaps and cash flow inefficiencies.

While Silo Instant Pay quickly granted them access to all outstanding accounts receivables, Silo’s Inventory Management and Quickbooks integration automated Frutto Food’s business operations, providing true connectivity between inventory, order management, accounting and cash flow functions. Silo’s user-friendly platform and hands-on implementation made it easy for Johnny’s team to adopt their new operational changes while Silo’s remote access and data insights made it possible for Frutto Foods to make more informed business decisions on-the-fly.

Silo’s thoughtful and reliable approach to partnership gave Johnny confidence that they had shared values, paving the way to a tight knit partnership.

Whether it’s growth, infrastructure, or investing in our team, Silo is there to help us reach our goals.

The Results

Growth icon

Within 6 months, Frutto Foods increased their monthly revenue by 500%

While Silo’s Inventory Management solution bridged operational inefficiencies that surfaced valuable insights, Instant Pay unlocked funds that they used to fuel more traction in the market. This enables them to turn over higher volumes of product each month to keep up with their growing customer demand.

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Profit margins 4% above market average

Increased revenues and efficiencies allowed Frutto to grow at the pace they wanted while keeping operations lean. As a result, they’ve been able to achieve record high profits, in an industry that typically operates on razor thin margins, further fueling their growth momentum.

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Grew in size from 4 people to 10 people in one year

Funds from increased revenues were put towards strategic investments in their Colombia and Texas operations. With new offices at home and abroad Frutto Foods expanded their team to keep up with the demand of his rapidly growing business.

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